Faith Driven Consumers: A Breakdown

In a previous blog, we shared an overview of what is a Faith Driven Consumer. In this blog, we’ll dive a bit deeper and define the categories that make up this important group of people – over 40 million Americans spending over 2 trillion dollars every year. That’s a significant class of consumers in the marketplace. But what makes them the special class of people to which we’ve given the name Faith Driven Consumer? It’s easiest to answer this question by breaking down this important term into the three categories expressed in the term itself: faith, driven and consumer.

FAITH – At Faith Driven Consumer™, our faith is central to everything we do and believe. Faith Driven Consumers share this important commitment. It isn’t a slogan or a nicety. It’s not a fad or a trendy way of characterizing someone who is “in tune” with their spirituality. It’s a commitment to following Jesus and his commands. It’s letting the truth of scripture and its ethical and spiritual influence permeate every part of who you are. This kind of faith – a powerful, active and transforming faith – is the kind of faith referenced when we say that we are and we serve Faith Driven Consumers at FDC.

DRIVEN – The bible says faith without works is dead (James 2:17). So, for Christians, faith cannot stop at the level of intellectual belief or affirmation. True faith drives us to be transformed individuals who will transform the world around us. Faith Driven Consumers are driven by their faith and for a mission. These faith driven actions play out in many ways in the life of Christians through spiritual practices and the local church. FDC also believes faith should even affect the more practical aspects of life, like buying groceries and hygiene products, booking flights and hotels for trips, or buying life insurance. Being a Faith Driven Consumer is someone who looks to employ their faith, making decisions in line with, and driven by, their values and the desire to impact the world around them.

CONSUMER –Admittedly, this one is a bit easier. A consumer is simply someone who consumes or uses goods and services. And since it costs money to purchase things like food, hygiene products, haircuts, clothing, car and health insurance, etc., a consumer is also someone who purchases goods and services. This includes just about all of us. And although this may seem like a mundane category of people, it actually means that consumers have an enormous opportunity and wield significant leverage in the marketplace. They have the power to change the marketplace through their financial choices on how, what and where they spend.

When we talk about the FDC community and all of the individuals capable of changing the marketplace, workplace and culture, we’re talking about those that simply employ their faith in how they engage in commerce. FDCs have faith in Christ and are driven by that faith in their everyday decisions as a consumer. We are exceedingly grateful to be partnering with and representing you in the marketplace – helping you make a difference through daily decisions, one dollar at a time.

 

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